I will be writing an digitally published piece for where I work, WakeMed Health & Hospitals in Raleigh, NC.
I am writing a post for the WakeMed Voices blog (http://wakemedvoices.org). This blog was created as a design template, and so, by very nature is consistent in visual style. The writing style for wakemed.org is in AP style.
The blog post will focus on why the Boyette family created a special corn maze in Johnston County out of appreciation to the people of WakeMed who cared for Glenn Boyette. I am writing the blog in first person, as I was the photographer who shot the aerials from our helicopter last Tuesday.
The purpose of the piece will be to inform and entertain.
Our audience is primarily women ranging in age from 25 – 48. They are the key stakeholders for health care within a family system. The challenge is that in this age span, almost everyone will be using the health care system, so I need to write the piece so it will be easy to read and appeal to this group.
WakeMed is an 870-bed, private, not-for-profit health care system accredited by The Joint Commission (a national accrediting organization), employing more than 7,000 people and provides for 80% of the charity care in Wake County.
WakeMed is a Level 1 Trauma Center, the only one of its kind in Wake County, as accredited by NC Office of Emergency Medical Services, caring for the most complex, emergent cases in Wake County, NC. WakeMed’s Heart Center provides some of the greatest amounts of heart care by volume in the country and the highest in North Carolina.
WakeMed is also home to a Level IV Neonatal Intensive Care Unit and is home to the first freestanding Children’s Emergency Department, and serves more than 40, 000 children per year.
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